Tag Heuer Paying Attention to the Music and Art

Q: Tag Heuer recently launched the cross-border cooperation with the China's most influential international electronic platform - budweiser electrical storm syllable, excuse me why the brand chose the most fashionable and the cutting-edge electronic platform for your cooperation?

Jean-Claude Biver: I think everyone likes music, myself included, in addition to the electronic music, I also like classical music. The Tag Heuer brand want to face the consumer which is the younger generation, so a young people ageing from 18 to 30 years old, they like more about the electronic music, so we want to find a platform, with today's consumers and their favorite things going on the same platform, so we chose the electronic music without hesitation.

Q: David Guetta as a new brand spokesperson, could you tell me his integrating point with Tag Heuer?

c：David Guetta in electronic music, is a godfather figure. If we want to cut into the electronic music, then we need to cooperate with David Guetta so best people, who young people like, and the mature people also like, we can effectively step into the platform, of course we're looking for this platform leader, he is the idol across s candidate.

Jean-Claude Biver undoubtedly is a successful man in the field of the watch industry, and his success is because of his willingness to take risks, willing to accept new ideas. He leads the Tag Heuer brand to a more vibrant and modern direction, and toward the art and music, fashion life, sports spirit and the classical heritage four direction. And if you are to buy a Tag Heuer watch in budget price, the replica one will be a ideal choice for you, especially the Tag Heuer Monaco replica that is featuring unique design and excellent performance.