To enter the marathon for tag heuer is a major change in business direction, but this does not mean that tag heuer will step in the field of car race that the brand deeply loves. In addition, most of the Swiss watchmakers brands are still in its primary stage for the marathon sports development, the replica tag heuer watches that sponsored marathon once again demonstrated its spiritual idea to develop bravely, which has been constantly reinforced since the brand founding in 1860.

"Marathon in the world within the scope of communication media has a very wide range of visibility. Participating in the marathon event not only need a strong physique, more should have the spirit of never give up, this is especially true for those lovers who devote themselves to run the marathon. And what the “Don’t Crack Under Pressure”conveys is this kind of precious spirit concept.” Said the Tag Heuer CEO Stéphane Linder.

Commercial sponsorship always occupies a large proportion in Tag Heuer market development in the budget, in the concept of Tag Heuer, sponsoring sporting events can not only help the brand guarantee higher visibility in a specific population, but also can enrich brand in field and the spirit connotation, Tag Heuer can also take this opportunity to show the value concept of mutual respect of the brand and sports for the sports fans.

Breaking through time limit has always been the goal of the excellent marathon runner, and the new long-distance marathon world record also was born in Berlin in the year, Dennis Kimetto finished the marathon of 42.195 km time in 2 hours 2 minutes and 57 seconds, whose extraordinary performance is unbelievable. This action is expected to be in the near future to reappear in the idea of Tag Heuer watchmakers, to celebrate their close cooperation between the two.