On September 12, 2015, TAG Heuer in Beijing workers stadium ELEMENTS CLUB hosted a fantastic electronic music carnival, officially launched cross-border cooperation with budweiser electrical storm syllables, and announced that the electronic music beacon character David Guetta as brand ambassador, David Guetta special watch also appeared for the first time in China. This activity again perfectly interpreted the Tag Heuer brand concept of Dont Crack Under Pressure.

ELEMENTS CLUB is located in the city fashion business circle center of the workers stadium west road, and it is the new entertainment zone leading the fashion trend after Coco Banana clubs.Tag Heuer choosing to held the activities here was remarkable, in such a place full of passion and vitality started a beginning with the magic of sound.

Dare challenging again and again let us read the determination of the Tag Heuer replica to root the brand DNA in the future, and closely links to a younger generation of consumers. Of course, the brand has been with energetic music life moved around the world, into the living "music" in the middle of the field.

Electronic music is undoubtedly one of the popular culture with the most influential contemporary phenomenon, and it is a young, independent, personality and unabashed self declaration. The cross-border cooperation, fully reflects the Tag Heuer's core value and the brand spirit advocating the young. Budweiser electrical storm syllable as the greater China region's largest outdoor electronic music festival, will gather 30 top DJ and 60000 fans in the worldin October and November this year in Shanghai and shenzhen two cities, leading by the Tiesto, Skrillex, Afrojack, Fedde Le Grand isoelectric higher-ups, in the name of electronic sharing a music carnival. Tag Heuer brand will fully display budweiser electrical storm syllable magic stage, and fuse more powerful fashion and avant-garde spirit energy in the electric music.